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PPAI Recorded Webinars
CAS required Courses
Note: These courses are required to attain the CAS designation but attendees do not need to hold a CAS in order to attend these sessions.

  • Promotional Product Industry Overview (PPI part 1 and 2) - What Every Industry Professional Should Know
  • PPPC Ethics.  What to do…. What NOT to do
    Listen to Lisa Leitch, MAS along with supplier Alex Morin of Debco Solutions and promotional product distributor, Ralph Button, MAS, of Battlefield Advertising during this FREE webinar as they discuss different business scenarios and what your actions should be.
  • BEP-1 - Building Professional Best Practices
  • BEP-2 - Our 7 Core Best Practices
  • PRO-1 - Promotional Programs (part 1)
  • PRO-2 - Promotional Programs (part 2)
  • ADV-1 - Advertising & Marketing Overview (part 1)
    Duration:  1 hour 19 minutes
    Description:  This CAS-required course introduces promotional products professionals to the key terms and concepts involved in general marketing and, specifically, how specialized marketing techniques can be employed for the promotional products profession. Topics include: Identifying the 4’Ps of Marketing, defining a marketing plan, determining what makes a brand and what distinguishes a promotional product from other marketing collateral.
  • ADV-2 - Advertising & Marketing Overview (part 2)
    Duration: 1 hour 32 minutes
    Description:  This CAS-required course continues the foundations established in part one, but with a greater focus on how promotional products are positioned in the advertising marketplace. Emphasis is placed on effective uses of the tradeshow, developing a successful advertising campaign, and managing the process through a marketing plan.
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    Professional Development
     

     
    Business Management
     

     
    Sales And Marketing
     

     
    Technology
     

     

    CAS/MAS Online Seminars - "Best of Show" Education Audio Workshops
    Notes:
    These seminar files are in the MP3 format. Clicking on any seminar name will open up your default media player. (Windows Media Player, realPlayer, iTunes, Winamp, etc.). The selected seminar will start to play after a short delay. You may also save these seminar files to your hard drive, and copy or "burn" them onto a CD or DVD.

    ONLINE PDI EVALUATION FORM:
    You must complete and return this interactive PDF form in order to obtain appropriate PDI Credit.
    Please use a separate form for each session submitted. A $10 processing fee applies for each form submitted. Click the Submit by E-mail button in the top right corner of the form in order to send it to Chantal Fontaine, or fax to 514-489-7760 or 1-800-489-8741.
    Technology
  • T03 (Disk 1)  -  
  • eMarketing Techniques To Grow Your Business (TCCAS,TCMAS 3pts)
  • T03 (Disk 2)  -  
  • eMarketing Techniques To Grow Your Business (TCCAS,TCMAS)
  • T10 (Disk 1)  -  
  • Online Ordering And ePSA (TCCAS 1.5pts)
  • T13 (Disk 1)  -  
  • Marketing On A Shoestring-Internet Marketing For No-Cost Or Low-Cost (TCCAS 1.5pts)
  • T22 (Disk 1)  -  
  • Working With Online Customers (TCMAS 1.5pts)
  • T29 (Disk 1)  -  
  • Looking Bigger Than You Are (TCMAS 1.5pts)
    Sales And Marketing
  • *2006* M3 (Disk 1)  -  
  • I Did Not Know You Dis That! Educating End Users With Distributor Shows(SM2401 (Req. MAS) 1.5pts)
  • *2006* T22 (Disk 1)  -  
  • Specialty Decorating Techniques (SM101 (Req. CAS) 1.5pts)
  • *2006* T24 (Disk 1)  -  
  • Power Up With Program Selling(SM401 (Req. CAS) 1.5pts)
  • *2006* F4 (Disk 1)  -  
  • How Distributors Can Profit From Incentive Programs(SM2401 (Req. MAS)1.5pts)
  • T02 (Disk 1)  -  
  • Change Sales: Increasing Your Sales With The Change Cycle Method (SMCAS, SMMAS 3pts)
  • T02 (Disk 2)  -  
  • Change Sales: Increasing Your Sales With The Change Cycle Method (SMCAS, SMMAS)
  • T05 (Disk 1)  -  
  • Calendar Advertising Council Presents: Calendar Selling Made Easy (SMCAS 1.5pts)
  • T06 (Disk 1)  -  
  • Developing A Proactive Marketing Plan (SM201 (Req. CAS) 1.5pts)
  • T07 (Disk 1)  -  
  • How Distributors Can Profit From Incentive Programs (SMCAS 1.5pts)
  • T08 (Disk 1)  -  
  • Get Physical. Give Your Advertising A Workout (SMCAS 1.5pts>)
  • T11 (Disk 1)  -  
  • Say Less… While Selling More (SMCAS 1.5pts)
  • T12 (Disk 1)  -  
  • Capturing The Mind Of Your Customers To Generate Higher Sales (SMCAS 1.5pts)
  • T15 (Disk 1)  -  
  • Winning In Sales (SMCAS 1.5pts)
  • T19 (Disk 1)  -  
  • Sample Bags And Selling Strategies -- A Winning Combination (SMCAS 1.5pts)
  • T20 (Disk 1)  -  
  • Create A Posture That Attracts Customers (SMCAS 1.5pts)
  • T20 (Disk 2)  -  
  • Create A Posture That Attracts Customers (SMCAS)
  • T20 (Disk 3)  -  
  • Create A Posture That Attracts Customers (SMCAS)
  • T23 (Disk 1)  -  
  • PAAC Presents: How To Present And Sell Knitwear 101 (SMCAS 1.5pts)
  • T24 (Disk 1)  -  
  • Measured For Success: Measuring Sales Activity And Results (SMMAS 1.5pts)
  • T31 (Disk 1)  -  
  • How To Be A Solutions Selling Organization (SMMAS 1.5pts)
  • *2006* T21 (Disk 1)  -  
  • The advertising market outlook for the next 12-18 months(SM2301 1.5pts)
    Business Management
  • T01 (Disk 1)  -  
  • Strategies To Romance Your Customers, Get More Referrals And Keep Your Customers Coming Back For More (BMCAS, BMMAS 3pts)
  • T01 (Disk 2)  -  
  • Strategies To Romance Your Customers, Get More Referrals And Keep Your Customers Coming Back For More (BMCAS, BMMAS)
  • T09 (Disk 1)  -  
  • Fulfillment Program Training (BMCAS 1.5pts)
  • T14 (Disk 1)  -  
  • Why Does Not Matter. What Does? Redefining! (BMMAS 1.5pts)
  • T16 (Disk 1)  -  
  • Selling Your Smarts Versus Selling Your Products (BMMAS 1.5pts)
  • T18 (Disk 1)  -  
  • Sound Methods To Significantly Increase Your Business (BMMAS 1.5pts)
  • T21 (Disk 1)  -  
  • Referral Magic: Proven Ways To Keep Your Customers Coming Back Again & Again (BMCAS 1.5pts)
  • T25 (Disk 1)  -  
  • Get All You Are Worth: Pricing Your Products And Services For Profitability (BMMAS 1.5pts)
  • T27 (Disk 1)  -  
  • Risk Management - Have You Covered Your Assets? (BMCAS 1.5pts)
  • T30 (Disk 1)  -  
  • Grow Your Business With Enterprise Thinking (BMMAS 1.5pts)
  • T33 (Disk 1)  -  
  • How To Use PPAI Research To Make The Sale (BMCAS 1.5pts)
    Professional Development
  • T26 (Disk 1)  -  
  • Telephone Imagery: How Does Your Customer See You? (PDCAS 1.5pts)
  • *2006* T28 (Disc 1)  -  
  • Developing A Written Proposal (PD2403 (Req. MAS) 1.5pts)
  • *2006* T28 (Disk 2)  -  
  • Developing A Written Proposal (PD2403 (Req. MAS) 1.5pts)
  • *2006* T12 (Disk 1)  -  
  • Developing Communication Excellence (PD403 (Req. CAS) 1.5pts)
  • *2006* M2 (Disk 1)  -  
  • Distributor And Supplier Communications(PD2402 (Req. MAS) 1.5pts)
  • T04 (Disk1)  -  
  • 14 Ways To Manage The Time You Don't Have (PDCAS 1.5pts)
  • T17 (Disk 1)  -  
  • If We're So Good-How Come We Ain't Better? The Impact Of Attitude, Customer Service And Communications (PDCAS 1.5pts)
    Justin Case
    Live Learning Centre

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